River Valley Dental: Bronson Schultz, DMD

Real customers are the best evidence of how a business treats people. Source: Google reviews.

Most people pick from the first few businesses Google shows. Where Google lists a business is what customers actually see. Source: Google local search.

A complete Google profile is where most people look first — and if Google and the business's own website show different numbers or addresses, you can't be sure which one reaches them. Source: Google Places, compared with the business's own website.

A site that loads fast and works on a phone makes a business easier to trust and reach. Source: Google PageSpeed + the business's own site.

Shows the business runs the pages where customers talk about it — and that the pages you find really are theirs. Source: Links on the business's own website.

More people now ask an AI assistant who to call. Sites that spell out who they are and where they work in a form machines can read are easier for search and AI to get right. Source: The business's own website and its robots.txt.